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The Top Business Schools: Recruiters' M.B.A. Picks is Career Journal's most popular annual package. In addition to last year's tools, the editors wanted to design several new ones, for a total of seven interactives. This was an opportunity for a complete re-design, with the objective to create a cohesive collection of fresh graphics.
My first step was to organize the information more efficiently and create more user-friendly navigation. Second, I incorporated our new universal popup and developed a visual language including styles for buttons, colors palettes, and typography. The new interactives now have improved form and functionality, and send a consistent brand image. To bring the package together, I created a logo for all the participating parties to include in their publications.
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