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Admission Essay Critique

The admission essay critique is part of the M.B.A. package. My goal was to integrate the panelists' comments with the actual sentences they were critiquing. The essay becomes the interactive as I used typography, icons and rollovers to connect the reader to the commented areas. The reader can now read the essay as a whole, but pause to read the critiques if he chooses.

For this tool, I also wanted to design a print version. If the reader printed out the piece with just the essay text, he lost the value of the article. For the print version, I developed a typographic style for the comments to be included in the appropriate positions in the essay.

With the success of this article, I am currently re-designing a resume tool that will use similar rollover features.

Images & Work © 2008 Mei Lan Ho-Walker. All rights reserved.